TRADE INTELLIGENCE
Insights on India & global commerce.
Practical, unvarnished analysis on market entry mechanics, sourcing traps, and commercial vehicle selection by Surya Mahadeva.
3 articles
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Market Entry6 min read
How Foreign Suppliers Actually Break Into the Indian Market
Cold emails to generic info@ inboxes fail far more often than they should. Here is the exact commercial anatomy of how foreign engineering and materials principals secure signed buyer contracts in India.
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Surya Mahadeva
February 2026
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Cross-Border Sourcing7 min read
Sourcing From India: What Serious Global Buyers Get Wrong
Relying on public online B2B directories often leads to middlemen posing as manufacturers, inconsistent metallurgical batches, and communication breakdowns. Here is how institutional procurement teams de-risk Indian sourcing.
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Surya Mahadeva
January 2026
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Strategic Advisory5 min read
Representation vs. Distribution vs. JV: Which Route Fits Your Market Expansion?
Selecting the wrong commercial vehicle can tie up your brand for years or expose your balance sheet to unnecessary overhead. A clear breakdown of costs, risks, control, and timelines.
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Surya Mahadeva
January 2026
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